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How 4 Infographics Generated Over 5,000 Social Shares?

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HOW 4 INFOGRAPHICS GENERATED OVER 5,000 SOCIAL SHARES?

 

infographics marketing case study

We crafted series of infographics for Next car insurance and published them across various online mediums and on official blog. Find our top infographics given below which generated huge interest in audience and got lots of share love on social media.

1. Infographic: Buying and maintaining Toyota Raum, Isis, LR Discovery, 4-runner

infographics social sharing case study

About the Infographic

The cost of owning a car can significantly escalate when you consider key factors such as – current market value, annual fuel cost, car insurance. Before you go ahead and make the final payment for your favorite car, it pays to be well-versed with the potential cost and the best available deals so that you can draft a monthly budget and enjoy lucrative savings.

The above infographic illustrates different elements involved in purchasing and maintaining Toyota Raum, Toyota Isis, Land Rover Discovery, and Toyota 4-runner. These elements comprise of – Car Value, Car Insurance Cost, and Car Fuel Cost. Besides, assumptions are also added based on which the cost of owning a car is finalized. These assumptions are also made on the basis of the above-mentioned three elements. The hard work and the creativity that went into creating the infographic really helped in augmenting out digital marketing endeavors. Besides, it resulted in increasing user engagement and also resulted in 1.2K shares.

Infographic Marketing Tasks We Did

Submitted to Infographic Directories – We made maximum use of the infographic directories to market the infographics such as Visual.ly, SlideShare, Flickr, Reddit, etc.

Made a Video from Infographic – We turned infographics into videos. We did this by separating multiple parts of the infographic and creating PowerPoint slides. We also added apt music to make it more appealing.

Shared the Infographic with the Subscribers – We also shared the infographic with our subscribers by providing them a link to our blog.

Tweeted the Infographic – Since the whole infographic cannot be included in Twitter, we chose to Tweet the key highlights of the infographic. Also, we included a link to the full infographic on the website.

Sent Press Releases – We also shared the infographic using press releases. We wrote the press releases in a new story and included the link to the website where the infographic was published.

Shared on Pinterest – Pinterest, being a popular image-oriented website, is a great place to share infographics. We created boards and attracted potential car buyers in Kenya.

Optimized Infographic – We conducted comprehensive keyword research to come up with certain words and terms which are commonly searched by the people. We used primary and long tail keywords to optimize it.

Used Paid Ad and Facebook Sponsored Stories – We also invested money for the promotional purpose. For this, we used Facebook and Google. We also used Facebook Sponsored Stories, we tested and carefully tracked the results

Chose a Catchy Headline – Realizing the fact that it is the headline that gets noticed before anything else, we chose a title that attracted users towards it.

Gave Attention to Design – There are thousands of infographics on the internet but not all of them are popular. The key reasons behind this is their poor design which comprises of wrong color combinations, a lot of content, confusing layout, etc.

We took special care of all these elements while designing the infographic. We kept it concise, to the point content, and above all maintained a natural flow of the infographic.

2. Infographic: How do Kenyans buy car insurance?

infographics case study - how 4 infographics generated over 5,000 social shares

About the Infographic

Talking about buying car insurance trends in Kenya, friends, social channels, brokers and insurance company’s standing are some of the key elements on the basis of which the decision of a car buyer is influenced. This infographic aptly illustrates the survey done by InsureAfrika that assists in determining the preferred channels by the population of Kenya along with the future aspects of the car insurance purchase.

With the help of the infographic, the current channels adopted along with their demographical overview and future channel preferences are explained. Collective efforts involved in making this infographic resulted in enhanced engagement by the users and also increased the shares i.e. 836.

Infographic Marketing Tasks We Did

Located the Right Influencers – Our creative team brainstorms the key aspect of the infographic and who would be benefitted from the information that we portray in it. We looked for the social media influencers and we approached them through social media and email with a link to the infographic.

Used Pinterest for Promotion – Pinterest does not require an introduction, it is a famous platform for sharing images. Owing to this, we made the most of this platform and posted the infographic there. Being a visual search engine, we ensured that the design is impeccable and the pin is crisp. We also kept SEO in mind while writing the description.

Shared Infographic on Facebook – We chose to share teasers of the infographic on Facebook. This also helped in drawing Facebook friends and fans to visit the website. While creating the infographic, we kept in mind the segments which will appeal more to the Facebook users.

Linking Back to Infographic on Twitter – We used hashtags and link back to the original image. We understood that this a potent platform, owing to which we shared cropped image or thumbnail and it proved beneficial. We also ensured that the description is well-written and a link is accompanied to the infographic.

Engaging Content – To make the infographic stand out, we did in-depth research as far as the content is concerned. We made sure that the content is precise, crisp, visually appealing, informative and engaging at the same time.

Optimized the Landing Page – We optimized the landing page where the infographic is hosted. We also made it mobile-friendly, loads quickly, attractive, user-friendly. All this really helped in generating new interest in the brand.

Shared on Infographic Directories – We shared the infographic on the infographic directories for all those users who are looking to find an image a particular topic such as car insurance.

Optimized the Infographic – We strategically optimized the infographic by using keywords in it. We researched the terms and the words the users are searching, on the basis of this research we strategically used both long tail and primary keywords. This gave us an increased user engagement.

Promoted using Press Releases – Filled with useful information related to how Kenyans buy car insurance, we promoted the infographic using press releases. We chose to write the press release in a news story and included the link to the site where infographic was published.

Published on Varied Content Curation Websites – We made the most of content curation websites and it really helped in generating traffic. Some of the websites we chose are – Scoopit, Bundlr, etc.

Kept Attractive Design – Infographic having poor design can be a spoilsport. This is the reason along with engaging and informative content, we ensured it is aptly supported by a catchy design. Following this, we ensured it had the right color combination, minimal text, smooth flow, and concise.

3. What to do when you get involved in a car accident #Insurance

best social media case studies - RedBlink Technologies

About the Infographic

This infographic discusses what you should do if you are involved in a car accident. The information discussed in the infographic is in a pictorial form describing what are the steps you need to follow after you are involved in a car accident. The steps are discussed in an easy to understand form, supported by apt graphics and color combinations.

Besides, there is precise information about how you can file for an insurance claim following a car accident. Owing to all these efforts, the infographic has 631 shares.

Infographic Marketing Tasks We Did

Submitted to Infographic Directories – We gave extensive exposure to the infographic by posting it on various infographic directories such as Visual.ly, SlideShare, Reddit, etc. This really gave a boost to the organic traffic and increased user engagement considerably.

Created an effective script – After the topic is finalized, we prepared an effective and engaging script. We knew that the infographic is not judged by good design but by how the information is elaborated including – catchy headline, apt color scheme, and data-driven & engaging content.

Shared on Twitter – We used one of the common social media platforms, Twitter, to market the infographic. We included the teasers, also tweeted certain major points and included the link to the full infographic.

Shared on Pinterest – We optimized the infographic on Pinterest and we ticked all the boxes while doing it. We ensured the ideal size of the infographic that helped in drawing organic traffic. We added Call to Action and built a PIN as a source of information. We also used both primary and long tail keywords. Besides, we also conducted in-depth research to come up with the keywords and other words used by the users

Shared on Facebook – We posted teasers of the infographic on Facebook. This helped in drawing friends, fans, and organic traffic to the website.

Published on Content Curation Websites – We made use of some of the popular content curation websites to market the infographic such as – Scoop.it, Internet Billboards, Bundlr, etc.

Encouraged People to Share It – We installed buttons of leading social media platforms such as Google+, Facebook, Twitter, LinkedIn, Pinterest on the infographic. It really did leverage the popularity of the infographic and the organic traffic witnessed a significant surge.

Used Paid Ads or Facebook Sponsored Stories – We made the utmost use of Facebook and Google Ads for marketing the infographic. We also used Facebook Sponsored Stories to make the most of this advertising platform. We kept a check on the headlines and ads which drew more traffic.

Gave a Catchy Headline – To give a title to the infographic, we also included SEO and targeted keywords. This really helped us in giving a common yet compelling title to the infographic. We did succeed in attracting the target audience.

Effective and Engaging Content – Realizing the significance of content, we ensured that the content is well-researched, informative, precise and offered valuable insight. All this did help in increasing user engagement and increased organic traffic as well.

4. Car ownership cost for popular cars in Kenya

infographics with high social sharing in 2022

About the Infographic

In addition to purchase prices, the above infographic illustrates some key elements to consider before you go ahead and buy a car such as insurance cover and maintenance.

The infographic strategically describes the details related to car ownership and cost of some of the well-known cars in Kenya such as Toyota Vitz, Mazda Demio, Toyota Hiace, Toyota RAV4, and Nissan X-Trail. Besides, the infographic contains assumptions by which the cost of owning a car is decided include Car Value, Car Buying Cost, and Car Fuel Cost. The result of the creative task that went into making and marketing the infographic resulted in 1.1K shares on Facebook and various other social media platforms.

Infographic Marketing Tasks

Directory Submission – We used leading infographic directories to market infographics. We submitted the infographic at some of the best infographic submission websites such as – Visual.ly, Cool Infographics, Reddit, etc.

Made a Video from It – We turned the infographic in videos and this gave us more mileage. We used different parts of the infographic, made PowerPoint slides and add apt music to make it more presentable.

Used Twitter – We chose to add teasers, of the infographic, on Twitter. We decided to Tweet key points and along with that included a link to the complete infographic.

Shared on Pinterest – Being an image-oriented website, we made the maximum use of Pinterest. We created the board and usefully attracted target users.

Optimized the Infographic – In the process of optimizing the infographic, we used varied related keywords which included both main and long tail. We also included Alt Text, H1 Tag, Meta Description, to make the whole process of optimization more effective.

Allowed Embedding of the Infographic – One of the key reasons behind its 1.1K shares and wider reach amongst the users is that we made it easier for the people to embed the infographic on their websites.

Used Portions of Infographic on Facebook – We successfully published teasers on Facebook. We created a thumbnail image of the infographic along with a link back of the original page. We created a Facebook ad and selected target options to ensure the infographic gets displayed in front of the target users.

Decided a Catchy Title – We decided an attractive yet straightforward title, depending on the target users, for the infographic. We also considered the SEO and keyword aspect while deciding a headline.

Focused on Design Principles – Simple yet effective design helped us. We ensured that there is apt white space in the infographic that helped in readability and at the same time keep the user focused on the content.

Added Social Sharing Buttons – We strategically added various social media buttons at the top of the infographic and finalized the one that aptly fits naturally with the design of the website. This helped in encouraging the users to share the infographic, thus resulting in increased user engagement.

What RedBlink did

RedBlink implemented advanced schemas across the website:
RedBlink Digital marketing: The team researched and identified schema types most suited for information on technology hardware, software, and services pages.
Hardware and networking products were deployed across the website to gain awareness & discoverability across search engines.
These schemas provided enriched data on search results for Featured Snippets, Product Rich Results, and People Also Ask results.

Results

Post-pandemic increase (comparing to 2019), the client recorded:

Impressions from mobile devices on Google search increased by 209%

Clicks to websites from mobile devices increased to 144%

Avg. Position of the website on Google search improved by 29%

69K impressions from Product Rich Results

Organic Traffic 5595 month

Organic Keywords 8061 month


SEO Case Studies and Success Stories

How We Generated 0.6+ Million Views at 0.23 % Click Thru Rate

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How We Generated 0.6+ Million Views at 0.23 % Click Thru Rate

Below mentioned video illustrates how NEXT Insurance, being a dominant name in the insurance sector in Kenya, help the consumers enjoy lucrative savings on car insurance in Kenya. The consumers are offered tailor-made pricing teamed with swift claims process. Indisputably, NEXT Insurance services are Fast, Simple, and Affordable.

Keeping in mind the whole persona of the company, we engaged our best team in making the video.

The video clearly illustrates how a consumer is benefited when they have opted for NEXT Insurance. The hard work of the team has really paid off as currently the video has 285,192 views and the number is increasing. Not to mention the increased user engagement on the video.

How Our Video Marketing Endeavors Increased User Engagement

Created How-To Video – As shown in the video, our team gave our best to create a how-to video. We highlighted the expertise of the company and how the consumers can have the best insurance quotes without wasting their precious time. The video, further, helped us in generating more leads and more conversions.

Simplify the Process – The video helped in simplifying the, so called, complex process of acquiring the best insurance quote by the consumers. Making the utmost use of animation, we ensured that the company is able to put forward exactly what they intended to do i.e. to simplify the whole process of having a car insurance quote.

Helped in Doing SEO – We did SEO of the video. This really helped in projecting the video in front of the target audience.

Keyword Research – We have conducted in-depth keyword research using keyword planner, conducted research on keyword phrase, and analyzing the ranked videos and keyword usage.

Creative use of Descriptions, Titles, and Keywords – Drafted tailor-made descriptions of 150 words. Made catchy titles, and used KSI keywords.

Duration – We kept the length of the video to 0.57 seconds. This helped in increased user engagement and also helped in ranking in YouTube. In addition, we used custom thumbnails.

Use of Social Media Platforms – Used Facebook to advertise the video. We also shared the video at other important social media platforms such as Twitter, this really helped in increasing the number of views and likes.

Email Marketing – We used the video in our email marketing endeavors as well.

VIDEO #2

This video basically illustrates that you can buy a car insurance on the. So, whether you are in the office or you are having a gala time with your loved ones, you enjoy the convenience of buying a car insurance. It is a just a matter of few clicks and you can acquire an apt car insurance for yourself.

In order to buy a NEXT Car Insurance in Kenya, you need to provide few details such as – your car model, estimated value of the car, your full name and your contact number. The moment you click “Buy”, you will come across the benefits you get to enjoy as a customer. You will be then prompted to the payment method through which you will be making the payment. You need to click on the payment method such as Credit Card and you will receive the message of confirmed transaction. You will be then provided your Reference Number i.e. of 10 digits prefixed by NEXT for exp – NEXT1805220001.

The best part of this whole process is that it will only take 2 minutes and you are done. Getting car insurance was never so quick – its fast, quick, and safe. Video Marketing endeavors of our team paid off as the video got 38,093 views and over 100 subscriptions. This video also helped in increasing organic traffic at the website.

Initial Stage

First and foremost, our creative heads came together and gave inputs regarding how the video should be made such as – the storyline, the graphics, the audio effects, duration, etc.

What Were Our Video Marketing Practices

Content Marketing Tool – We successfully made a video that proves beneficial for the viewer/consumer.

Keep It Short – Consumers don’t want to hear ramble. Keeping this in mind, we kept the video short and sweet, simultaneously we also maintained what the video wanted to project.

Tell a Story – The video narrated a short story. We ensured that the story is short comprising of a beginning, middle and an end. In 0.26 seconds, the video successfully catered to the problem and offered a solution as well.

Considering Target Audience – We ensured that there is no use of industry jargon and presented the information in a way that is easily understood by the target audience.

Created a Call-To-Action – We successfully ended the video with a Call-To-Action.

VIDEO #3

This video illustrates the condition of a normal car insurance buyer. The video aptly explains the significance of seeking timely solution. As per the video, if you are in dire straits and looking for a prompt solution, NEXT Insurance Kenya is always there to lend you a prompt solution and get you out of the ordeal. Expect customized pricing and tailor-made service as per your requirements. Owing to its creativity and clear-cut message, the video has 170,557 views and 124 subscriptions.

Our Video Marketing Endeavors

Created Compelling Video – Using strategic and creative animation, we projected the ordeal of a normal car insurance buyer and how NEXT Insurance can prove beneficial. This is the reason the video has 170,557 views.

Made the Video Findable – Ensuring that the video is easily findable both in YouTube and outside of YouTube, we kept a close check on the following elements –

Title – Our SEO team in Kenya ensured that the targeted keywords are present in the first few words of the title. We also added a colon after the initial keywords and rephrased it.

Description – We ensured that the description starts with a full URL. We also kept the description as descriptive as possible.

Used Annotations – We added annotations to the video that comprised of clickable Call-To-Action.

Leverage Social Media Platforms – Following are the ways through which we extended the reach of the video

Created Blogs – We created a blog post around the video. We used a keyword-rich title and prepared a complementary blog post.

Twitter – For a far more extensive reach of our video, we posted it on Twitter.

Facebook – We also used Facebook and posted the video on the business page of NEXT Insurance. This really helped in taking the video to a much wide audience.

VIDEO #4

This video rightly condemns “One Size Fits All” saying. Every customer has different needs and requirements, this is where NEXT Insurance comes into the picture and offer you customized pricing for your car insurance Kenya needs as per your requirements.

The video has cute animations and right color combinations which aptly suggests that every customer has varied needs. And this is well-understood by NEXT Insurance and offer service accordingly. The pricing at which the insurance is offered is lucrative as compared to what the competitors are offering. Seeing the precise and effective approach, the video has 178,463 views and 124 subscriptions.

Our Strategic Video Marketing Tasks

Keyword Research – Our keyword research task comprised of –

Our team of professionals selected keywords appropriate for all the consumers seeking new information.

We used Adwords Display Planner through which we planned keywords to insert in the video descriptions.

We did in-depth research and searched relevant keywords to the industry, product, and the target audience.

We chose the keywords with a minimum of thousand impressions in a month.

Right Thumbnails – Realizing that there are similar videos already present on YouTube, we ensured the following things so that the user clicks on our video first –

We ensured that the minimum video resolution is 1280×720.

We uploaded images in JPG, PNG, and GIF formats.

We kept the image size under 2MB.

Used clear & colored texts in order to express the value of the content.

Optimized the Channel Page – In order to do this, we ensured the following things –

We wrote the copy for the channel page, explained strategically our motive, and our USPs.

We added the links to the websites, landing pages, and social media profiles.

We ensured that the overall look is not cluttered and add Call-To-Action.

Used right brand logo, color combinations and animations.

Focused on Calls-To-Action – We successfully optimized the video for the following actions –

Increased channel subscriptions.

Increased Likes and Shares.

Increased Comments.

What RedBlink did

RedBlink implemented advanced schemas across the website:
RedBlink Digital marketing: The team researched and identified schema types most suited for information on technology hardware, software, and services pages.
Hardware and networking products were deployed across the website to gain awareness & discoverability across search engines.
These schemas provided enriched data on search results for Featured Snippets, Product Rich Results, and People Also Ask results.

Results

Post-pandemic increase (comparing to 2019), the client recorded:

Impressions from mobile devices on Google search increased by 209%

Clicks to websites from mobile devices increased to 144%

Avg. Position of the website on Google search improved by 29%

69K impressions from Product Rich Results

Organic Traffic 5595 month

Organic Keywords 8061 month