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About the Infographic

The cost of owning a car can significantly escalate when you consider key factors such as – current market value, annual fuel cost, car insurance. Before you go ahead and make the final payment for your favorite car, it pays to be well-versed with the potential cost and the best available deals so that you can draft a monthly budget and enjoy lucrative savings.

The above infographic illustrates different elements involved in purchasing and maintaining Toyota Raum, Toyota Isis, Land Rover Discovery, and Toyota 4-runner. These elements comprise of – Car Value, Car Insurance Cost, and Car Fuel Cost. Besides, assumptions are also added based on which the cost of owning a car is finalized. These assumptions are also made on the basis of the above-mentioned three elements. The hard work and the creativity that went into creating the infographic really helped in augmenting out digital marketing endeavors. Besides, it resulted in increasing user engagement and also resulted in 1.2K shares.

Infographic Marketing Tasks We Did

Submitted to Infographic Directories – We made maximum use of the infographic directories to market the infographics such as Visual.ly, SlideShare, Flickr, Reddit, etc.

Made a Video from Infographic – We turned infographics into videos. We did this by separating multiple parts of the infographic and creating PowerPoint slides. We also added apt music to make it more appealing.

Shared the Infographic with the Subscribers – We also shared the infographic with our subscribers by providing them a link to our blog.

Tweeted the Infographic – Since the whole infographic cannot be included in Twitter, we chose to Tweet the key highlights of the infographic. Also, we included a link to the full infographic on the website.

Sent Press Releases – We also shared the infographic using press releases. We wrote the press releases in a new story and included the link to the website where the infographic was published.

Shared on Pinterest – Pinterest, being a popular image-oriented website, is a great place to share infographics. We created boards and attracted potential car buyers in Kenya.

Optimized Infographic – We conducted comprehensive keyword research to come up with certain words and terms which are commonly searched by the people. We used primary and long tail keywords to optimize it.

Used Paid Ad and Facebook Sponsored Stories – We also invested money for the promotional purpose. For this, we used Facebook and Google. We also used Facebook Sponsored Stories, we tested and carefully tracked the results

Chose a Catchy Headline – Realizing the fact that it is the headline that gets noticed before anything else, we chose a title that attracted users towards it.

Gave Attention to Design – There are thousands of infographics on the internet but not all of them are popular. The key reasons behind this is their poor design which comprises of wrong color combinations, a lot of content, confusing layout, etc.

We took special care of all these elements while designing the infographic. We kept it concise, to the point content, and above all maintained a natural flow of the infographic.

About the Infographic

Talking about buying car insurance trends in Kenya, friends, social channels, brokers and insurance company’s standing are some of the key elements on the basis of which the decision of a car buyer is influenced. This infographic aptly illustrates the survey done by InsureAfrika that assists in determining the preferred channels by the population of Kenya along with the future aspects of the car insurance purchase.

With the help of the infographic, the current channels adopted along with their demographical overview and future channel preferences are explained. Collective efforts involved in making this infographic resulted in enhanced engagement by the users and also increased the shares i.e. 836.

Infographic Marketing Tasks We Did

Located the Right Influencers – Our creative team brainstorms the key aspect of the infographic and who would be benefitted from the information that we portray in it. We looked for the social media influencers and we approached them through social media and email with a link to the infographic.

Used Pinterest for Promotion – Pinterest does not require an introduction, it is a famous platform for sharing images. Owing to this, we made the most of this platform and posted the infographic there. Being a visual search engine, we ensured that the design is impeccable and the pin is crisp. We also kept SEO in mind while writing the description.

Shared Infographic on Facebook – We chose to share teasers of the infographic on Facebook. This also helped in drawing Facebook friends and fans to visit the website. While creating the infographic, we kept in mind the segments which will appeal more to the Facebook users.

Linking Back to Infographic on Twitter – We used hashtags and link back to the original image. We understood that this a potent platform, owing to which we shared cropped image or thumbnail and it proved beneficial. We also ensured that the description is well-written and a link is accompanied to the infographic.

Engaging Content – To make the infographic stand out, we did in-depth research as far as the content is concerned. We made sure that the content is precise, crisp, visually appealing, informative and engaging at the same time.

Optimized the Landing Page – We optimized the landing page where the infographic is hosted. We also made it mobile-friendly, loads quickly, attractive, user-friendly. All this really helped in generating new interest in the brand.

Shared on Infographic Directories – We shared the infographic on the infographic directories for all those users who are looking to find an image a particular topic such as car insurance.

Optimized the Infographic – We strategically optimized the infographic by using keywords in it. We researched the terms and the words the users are searching, on the basis of this research we strategically used both long tail and primary keywords. This gave us an increased user engagement.

Promoted using Press Releases – Filled with useful information related to how Kenyans buy car insurance, we promoted the infographic using press releases. We chose to write the press release in a news story and included the link to the site where infographic was published.

Published on Varied Content Curation Websites – We made the most of content curation websites and it really helped in generating traffic. Some of the websites we chose are – Scoopit, Bundlr, etc.

Kept Attractive Design – Infographic having poor design can be a spoilsport. This is the reason along with engaging and informative content, we ensured it is aptly supported by a catchy design. Following this, we ensured it had the right color combination, minimal text, smooth flow, and concise.

About the Infographic

This infographic discusses what you should do if you are involved in a car accident. The information discussed in the infographic is in a pictorial form describing what are the steps you need to follow after you are involved in a car accident. The steps are discussed in an easy to understand form, supported by apt graphics and color combinations.

Besides, there is precise information about how you can file for an insurance claim following a car accident. Owing to all these efforts, the infographic has 631 shares.

Infographic Marketing Tasks We Did

Submitted to Infographic Directories – We gave extensive exposure to the infographic by posting it on various infographic directories such as Visual.ly, SlideShare, Reddit, etc. This really gave a boost to the organic traffic and increased user engagement considerably.

Created an effective script – After the topic is finalized, we prepared an effective and engaging script. We knew that the infographic is not judged by good design but by how the information is elaborated including – catchy headline, apt color scheme, and data-driven & engaging content.

Shared on Twitter – We used one of the common social media platforms, Twitter, to market the infographic. We included the teasers, also tweeted certain major points and included the link to the full infographic.

Shared on Pinterest – We optimized the infographic on Pinterest and we ticked all the boxes while doing it. We ensured the ideal size of the infographic that helped in drawing organic traffic. We added Call to Action and built a PIN as a source of information. We also used both primary and long tail keywords. Besides, we also conducted in-depth research to come up with the keywords and other words used by the users

Shared on Facebook – We posted teasers of the infographic on Facebook. This helped in drawing friends, fans, and organic traffic to the website.

Published on Content Curation Websites – We made use of some of the popular content curation websites to market the infographic such as – Scoop.it, Internet Billboards, Bundlr, etc.

Encouraged People to Share It – We installed buttons of leading social media platforms such as Google+, Facebook, Twitter, LinkedIn, Pinterest on the infographic. It really did leverage the popularity of the infographic and the organic traffic witnessed a significant surge.

Used Paid Ads or Facebook Sponsored Stories – We made the utmost use of Facebook and Google Ads for marketing the infographic. We also used Facebook Sponsored Stories to make the most of this advertising platform. We kept a check on the headlines and ads which drew more traffic.

Gave a Catchy Headline – To give a title to the infographic, we also included SEO and targeted keywords. This really helped us in giving a common yet compelling title to the infographic. We did succeed in attracting the target audience.

Effective and Engaging Content – Realizing the significance of content, we ensured that the content is well-researched, informative, precise and offered valuable insight. All this did help in increasing user engagement and increased organic traffic as well.

About the Infographic

In addition to purchase prices, the above infographic illustrates some key elements to consider before you go ahead and buy a car such as insurance cover and maintenance.

The infographic strategically describes the details related to car ownership and cost of some of the well-known cars in Kenya such as Toyota Vitz, Mazda Demio, Toyota Hiace, Toyota RAV4, and Nissan X-Trail. Besides, the infographic contains assumptions by which the cost of owning a car is decided include Car Value, Car Buying Cost, and Car Fuel Cost. The result of the creative task that went into making and marketing the infographic resulted in 1.1K shares on Facebook and various other social media platforms.

Infographic Marketing Tasks

Directory Submission – We used leading infographic directories to market infographics. We submitted the infographic at some of the best infographic submission websites such as – Visual.ly, Cool Infographics, Reddit, etc.

Made a Video from It – We turned the infographic in videos and this gave us more mileage. We used different parts of the infographic, made PowerPoint slides and add apt music to make it more presentable.

Used Twitter – We chose to add teasers, of the infographic, on Twitter. We decided to Tweet key points and along with that included a link to the complete infographic.

Shared on Pinterest – Being an image-oriented website, we made the maximum use of Pinterest. We created the board and usefully attracted target users.

Optimized the Infographic – In the process of optimizing the infographic, we used varied related keywords which included both main and long tail. We also included Alt Text, H1 Tag, Meta Description, to make the whole process of optimization more effective.

Allowed Embedding of the Infographic – One of the key reasons behind its 1.1K shares and wider reach amongst the users is that we made it easier for the people to embed the infographic on their websites.

Used Portions of Infographic on Facebook – We successfully published teasers on Facebook. We created a thumbnail image of the infographic along with a link back of the original page. We created a Facebook ad and selected target options to ensure the infographic gets displayed in front of the target users.

Decided a Catchy Title – We decided an attractive yet straightforward title, depending on the target users, for the infographic. We also considered the SEO and keyword aspect while deciding a headline.

Focused on Design Principles – Simple yet effective design helped us. We ensured that there is apt white space in the infographic that helped in readability and at the same time keep the user focused on the content.

Added Social Sharing Buttons – We strategically added various social media buttons at the top of the infographic and finalized the one that aptly fits naturally with the design of the website. This helped in encouraging the users to share the infographic, thus resulting in increased user engagement.