How To Measure The Success Of Your Content Strategy

“Without data, you’re just another person with an opinion.” – W. Edwards Deming

Do you feel that, despite  putting countless hours and resources into your content marketing campaigns, you are still lagging to achieve marketing goals?

It is a fact, today many digital marketing companies are spending a lot on content development but sailing in the same boat. What’s next then? – Develop optimized content calandar by creating blog posts based on answering user queries, engaging web pages and social media content.

How To Measure The Success Of Your Content Strategy

According to the Content Marketing Institute’s 2020 study, 80% of respondents use metrics to gauge their performance, but only 65% have key performance indicators in place, while a staggering 43% don’t even measure their content marketing return on investment.

Well, Mr. Tom Fishburne says- “The best marketing doesn’t feel like marketing.” –

So, a digital marketing team of expert-level content writers should create a content development strategy that focuses on  sharing informative posts and using the best use of targeting keywords and appropriate call of actions to promote their services and products. 

In this post, we will learn how to invest our time in creating accurate content measuring strategies.

Importance of Measuring Content Success

First of all, it is important to know the objective of generating the content. In the digital age, the main purpose of writing content is to increase your online visibility and  rank your website in top searches. For that  you need to write optimized and user- centric content along with best possible call to actions to increase return on investment (ROI).

But How can we know which content has produced the best ROI and which the lowest?

Measuring the success of your content is critical to understand what works and what doesn’t work for your target audience. By tracking your content performance, you can identify which pieces of content are resonating with your audience.

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You may miss an important article or a topic while covering an important topic- which you only discover when you begin measuring your content.

Failing to measure the success of your content can result in the inefficient use of time, resources, and funds. Developing a robust and enduring content marketing plan requires monitoring the effectiveness of content creation and curation.

A valuable content strategy includes:

  • Understanding your target audience and their needs.
  • Creating high-quality and relevant content that addresses those needs.
  • Developing a content calendar to ensure consistent delivery of content.
  • Utilizing various formats and channels to reach your audience (e.g. blog posts, videos, social media).
  • Promoting your content through various marketing channels.
  • Analyzing and measuring the performance of your content to optimize future content creation.
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Parameters to Measure Effectiveness of Content Strategy

So, if you want to maximize the success of your content strategy and achieve marketing goals, start by evaluating content development parameters regularly. Make data-driven decisions to adjust and improve your content strategy.

By monitoring audience engagement, conversion rates, and the success of search engine optimization, you can refine and optimize your content strategy.  

Follow to evaluate the impact of a well-executed content strategy by considering the following parameters:

  • Track Basic KPIs to Develop Content Strategy

Tracking Key Performance Indicators (KPIs) is an essential step in measuring the effectiveness of a content strategy. Here are some important KPIs to set before developing the content:

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  • Track website Traffic and Conversions

Measure website traffic to understand how users are reaching your content. If the user traffic is less on your website that means either the content is not optimized or there is an issue with UI UX. Also, you need to check your SEO plan. Here are some tips to develop engaging content:.

    • Use the Channel report in Google Analytics to see where blog traffic is coming from
    • Check if users are reaching your content organically or being referred from other sites (e.g. social)
    • Track the source of traffic from email newsletters, social media, etc.
    • Use the Source/Medium report to look more granularly at traffic metrics
    • Compare organic traffic month-over-month or year-over-year to measure success in optimizing content for search
    • Monitor improvement in referral traffic over time and see which channels bring the most users to your site
    • Track conversions to understand how users engage with your content
    • Set up conversion tracking in Google Analytics to monitor goals like form submissions or product purchases
    • Monitor the conversion path and see where users are dropping off during the conversion process
Tools to Use: Google Analytics, other Analytics Platforms
  • Evaluate Data and Information

Evaluating data and information to develop a successful content strategy involves adopting the content repurposing and repackaging technique instead of writing the content without the objective.

Reviewing the data you’ve collected and identifying trends, patterns, and areas for improvement should be regular practice. Be sure to compare results against your KPIs to determine if you are meeting your goals.

The content created and digital marketing objectives must match. You need to create effective SEO campaigns by generating optimized content.

  • Keyword Ranking

Maximize the success of your content strategy by consistently tracking your core keywords and monitoring their rankings on a regular basis. To develop optimized content , you should Start with thorough keyword research to identify priority targets to focus on 

Utilize powerful tools ( SEMRush, Google Search Console etc.) to track your keywords and see the impact of your efforts. Showcasing ranking improvements over time is a great way to demonstrate the success of your content program and generate excitement among stakeholders.

  • Lead Generation

Are you tired of struggling to prove the worth of your content marketing efforts? Tracking lead generation from your content is the key to demonstrating its impact on lead acquisition and nurturing.

With Google Analytics, you can easily set up goals and track conversions from your content assets. Common conversion opportunities include demo requests, contact form submissions, and asset downloads. Use Analytics segments to see exactly how many conversions came from your blog or resource hub.

And it doesn’t stop there! Integrating with your Customer relationship management (CRM) allows you to not only track the quantity of leads, but also the quality. Impress your stakeholders by showing the number of sales-qualified or marketing-qualified leads generated by your content.

  • Return on investment (ROI)

A content writer and marketer’s ultimate goal is to increase sales and ROI. To calculate the Return on Investment (ROI) from content, you need to determine the revenue generated by the content and the cost of producing it. Here are the steps:

  1. Determine the revenue generated by the content: This can be done by tracking the number of conversions or sales that were generated as a result of the content. For example, if you created a blog post promoting a product and it resulted in 50 sales, and the value of each sale is $100, then the revenue generated by the content is $5,000.
  2. Determine the cost of producing the content: This includes the cost of any resources used to create the content, such as the time and salary of the content creators, as well as any promotional expenses such as advertising costs or content distribution fees.
  3. Calculate the ROI: To calculate the ROI, subtract the cost of producing the content from the revenue generated by the content, and then divide that number by the cost of producing the content. For example, if the cost of producing the content was $1,000, and the revenue generated by the content was $5,000, then the ROI would be 400%: ($5,000 – $1,000) / $1,000 = 4.0.
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HubSpot Case Study on content strategy success

One notable example of a successful content strategy is that of Hubspot, an inbound marketing and sales platform. The company’s approach was to create valuable and educational content that would attract and engage their target audience, and ultimately drive business growth.

One key aspect of their strategy was their blog, which produced a high volume of regular, high-quality content covering topics relevant to their target audience. They also utilized social media to promote their content and engage with their followers, and utilized calls-to-action (CTAs) throughout their website and content to drive conversions.

Another important aspect of their strategy was the use of data and analysis to continually improve their approach. They closely tracked the performance of their content using analytics tools, and used the insights gained to inform future content creation and distribution decisions.

The results of their efforts were impressive. Hubspot saw significant growth in website traffic, leads, and customers, and their brand became widely recognized as a thought leader in the inbound marketing space.

Final Thoughts: Choose the Right Agency to Achieve Content Marketing Goals!

Optimized Content= Strategy + Continuous Efforts + Consistency 

At RedBlink, we will provide a complete package to develop optimized content ensuring a result driven SEO campaign.The effective strategy will hit  your goals, and track important KPIs.

We will create quality, optimized content for you to publish on your website consistently. We’ll also promote your content for higher visibility and track your ROI, so you know exactly how it’s performing.

Don’t wait any longer! Take action now to find the right agency that can help you achieve your content marketing goals. With a strong partner by your side, you’ll be able to develop a strategy that resonates with your audience, drives engagement, and delivers results. The benefits are endless, so make the decision today to invest in your content marketing success.

Book An Appointment

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Act now and take the first step towards achieving desired SEO results with the help of developing a measured content strategy.