White-hat SEO is a method of search engine optimization that does not violate the guidelines of Google’s Webmaster Guidelines. White-hat seo uses the best practices, according to Google, by following all ethical and legal standards.
White-hat SEO is used by businesses that want to stay on good terms with search engines like Google. A white-hat SEO campaign will not redirect traffic from one website to another or use black hat tactics. For example, if you have multiple websites and are running an affiliate program, you can use white-hat techniques to help rank your site in the search results for a keyword or phrase.
