SEO for Criminal Defense Lawyers

For sure – you know what SEO stands for? – Search Engine Optimization is a marketing approach to improving a website’s position on the search engine result pages through different effective techniques. Remember, the higher the website is listed, the more people will see it.

In terms of this, a criminal defense law firm’s SEO is the process of gaining greater visibility (traffic) and attracting new clients through marketing strategies. It aims to improve a law firm website’s ranking position on the first pages of search engines (Google, Bing, etc.)

Modern SEO techniques go far beyond diction. There are now a variety of site attributes, user behaviors, and link structures that search engines can track. We, RedBlink, consider all of these factors while making recommendations and crafting content. Our team of well-trained SEO specialists uses different SEO techniques, including keyword research and planning, link building, content marketing, on-page SEO, off-page SEO, local SEO, technical SEO, and all those which are beneficial for your law firm.

Let’s help you in understanding the aim of SEO through some strategies. For example, do you want to show your website on the first result pages for a criminal defense lawyer in California, USA? So, we’re going to mention here three key elements that show your website on the first result pages. Let’s take a look at what are those.

Well, three key elements work to show your website on the first result pages.

Google Business Profile Listing

Creating a Google business listing (known officially as a Google Business Profile) is all about adding a place to Google Maps. It means the map of pinned locations shows criminal defense lawyers in California, USA. In addition, it’ll show three featured law firms on the left with well-optimized profiles.

Featured Snippets

A featured snippet contains a few sentences that appear at the top of Google’s search results to answer a specific question. These results appear above all organic search results, and the text is taken from a page indexed by Google. Featured snippets come in several different types. It can be in the form of a simple paragraph or a numbered list, step, or table.

Organic Search Listings

Listings are location-based lists of firms that most closely match the search term entered into Google.

So, while hiring an SEO agency, ensure that they apply all comprehensive SEO strategies to make your law firm appear in all three above sections.

Why is Criminal Defense SEO Necessary?

Crafting SEO techniques for a criminal law practice enhances the chances of gaining the #1 position on search engines. However, law firms have certain challenges to overcome if they want to rank highly, one of which is that law-related keywords are very competitive.

According to a study, law-related keywords were the most expensive on Google Adwords in 2021. It means that they’re the highest-demand keyword phrases among all.

Hence, criminal defense SEO is necessary for:

• Building credibility and authority by producing high-quality, original, optimized content (on-page SEO)
• Increasing local leads (important for most law firms) through local SEO
• Telling Google what it needs to know through technical SEO
• Building authority and trust through backlinks and off-page SEO
• Reinforcing your brand and setting communication-style expectations
• Connecting your site to other resources, including other aspects of your web presence

Likewise, there are several SEO techniques each of which has a different role and responsibilities in ranking law firms. Ranking your criminal defense law firm requires an intensive lawyer SEO campaign. RedBlink specializes in ranking defense firms on the first page of Google through criminal defense attorney marketing. Ranking defense lawyers for conversion-driven keywords is one of our key competencies.

Is Digital Marketing for a Criminal Defense Attorney Actually Effective?

There are several criminal defense lawyers who are in the law business for 10 to 20 years. But, they usually fail to get more clients on a daily basis. This is where criminal defense attorney marketing can become a helping hand in earning more clients through the Internet.

Regularly, there are thousands of people searching for criminal defense attorneys in their local area. And, running a digital marketing campaign for a criminal defense firm or attorney is the only way to get more leads.

Generally, criminal defense attorney marketing requires a keen understanding of your target audience and executing marketing strategies to pique their interest. By doing so, you open the door to more potential clients for your criminal defense practice.

Here are the following tactics to get more clients using smart criminal defense marketing.

Get Everywhere on Google – If you search for a criminal defense law firm on Google, you’ll find more than 50,000 searches per month. So, how can you convert some of them into leads? Or, how many of them click on your website?

Here are the following ways as we mentioned before:

Google Ads – For this, you need to first get on page one of Google using Google Ads. But, you must understand how your clients search for legal services before setting up your first ads campaign. And, identify the keywords you should use to attract the right clients with your internet marketing for lawyers’ agencies.

Local Results Map Pack – If someone’s looking for local criminal defense attorneys, you need to show up on that Google map. And, this is only possible through Google Business Profile where you can specify your address, areas you serve, and more.

Do On-site and Off-site SEO – To improve your organic search ranking, we could get into the weeds on “on-site” and “off-site” SEO for criminal defense lawyers.

Use Online Directories – You can use online directories such as Yelp, BBB, Goodfirms and many more to post reviews about your law firm’s website. Yelp is one of the popular directories that include everything from restaurants to salons and photographers to attorneys.

So, go for top attorney-specific review sites like legal500.com or SuperLawyers to post reviews. This way prospective clients get recommendations about your website. If any prospective client searches reviews on these directories through their mobiles, they’ll click on pages two, three, or four. Hence, seeing a list of reviews on a reputable directory is like getting high recommendations about your law firm’s website.

Should Create YouTube Videos – YouTube is the second-largest search engine in the world. And, day-by-day thousands of people are preferring Youtube to get answers to their questions.

So, every law firm has to create a YouTube channel and keep answers ready for prospective clients who want answers to their problems and are looking for information. And, a digital marketing agency like RedBlink can help in optimizing your videos with law firm SEO services for higher video ranking.

Direct Mail Marketing – Reach your target audience directly by sending direct mail marketing content through the mail to your target audience’s postboxes. This digital marketing strategy not only advertises your services but also strengthens relationships with potential and existing customers.

Did you know 98% of people open an email on the same day it’s delivered? 

By using direct email marketing correctly and consistently, your law firm can attract new clients, keep existing ones engaged, and improve retention rates. This provides a steady flow of trackable leads for your business.

Like these, there are various strategies used while marketing for criminal defense attorneys. RedBlink can assist you with that. We are a fully-fledged SEO agency helping law firms with ranking services. Just let us know and we’ll reach you back.

Criminal Defense Law Firm Marketing – How RedBlink Works?

Marketing for criminal defense lawyers is competitive. Many fundamental techniques must be used in a successful digital marketing campaign. Criminal defense is different from other practice areas because the laws can vary so widely in different regions of the country. Content marketing strategies for a law firm in California might not work well for another law firm in another state of the country.

At RedBlink, our law firm SEO specialists follow a specific approach and process that help in ranking criminal defense law firms. For us, your law firm’s location, size, or the number of branches don’t matter, our adaptive model works well in all scenarios.

Here are the following aspects that come under our adaptive model. Through these aspects, we lead your law firm’s website in the competitive market. Check out how we do it.

Market Analysis and Diagnostic

This competitive market already has several law firms ranking. What’s our process? Our first step is to dig deeper into your competitors’ criminal defense campaigns and analyze what makes them successful.

Do their home pages emphasize brand or substantive law topics? Does their website focus on a specific geographic area, or does it cast wide nets to capture clients from other regions as well?

Analyzing the data thoroughly will help us determine what works for them – and we’ll be able to apply that information to your firm’s benefit.

Optimize Your Website

Chances are, the website of your law firm isn’t designed for conversions. The majority of criminal defense law firm websites aren’t. No matter what kind of website you have, our team will develop and build you a customized platform that will improve CTR and traffic into paying customers.

Here are our followings on-site optimization involves:

• A simple, easy-to-navigate site for potential clients who are probably extremely stressed out following an arrest
• Adding calls to action on each page directing visitors to contact you for immediate help
• Focus on fast page speed so visitors get the necessary information they require
• Adding aesthetically appealing and comforting web design elements.
• It doesn’t matter how impressive your legal background is or how experienced you are – if your website isn’t easy to use or conveys information well, people will not call.

You can count on our technical SEO development specialists to make your website an asset rather than a hindrance to your growing practice.

Build a Strong Backlink Portfolio

The ranking of your website and the development of trust in potential clients depend on other people signaling that you are an authority on the law, as well. In the world of attorney SEO, this only becomes true when you secure backlinks from other reputable websites.

Being a leading SEO company in California, RedBlink can help you with link-building for your law projects right away. We use effective link-building practices to get other websites to point users in your direction. They will send signals to a search engine so it can find links to your website. Their impact can be significant on the visibility and traffic of your website.

Reach More People Locally

Let’s say someone is facing criminal charges in Los Angeles, CA, they, for sure, require the help of a defense attorney in Los Angeles, CA. Because only a local criminal lawyer in Los Angeles is well aware of relevant laws and procedures along with local courts.

And, the accused person will start a search online with terms, for example, “criminal defense lawyer in Los Angeles,” “criminal defense lawyer near me,” etc. The best way to get that person to call you for assistance is to show up at or near the top of the search results.

So, here you need the help of an SEO agency that knows the appropriate local SEO strategies (like Google Business Profile Listing, Featured Snippets, and Organic Search Listing) to rank their website. This can increase the chances of getting the phone to ring.

Hence, local SEO is vital for the success of criminal defense SEO. But, content should be according to your target geographic region. And, RedBlink will do that. It’s our goal to make your criminal defense law firm’s website so relevant to local searches that potential clients can’t miss it. Check out our criminal lawyers’ results for yourself to see how we can do this.

Develop Content That Answers Your Clients’ Questions

The RedBlink team monitors the latest trends in criminal defense SEO, including content and keyword research.

We do the followings:

• What kind of queries do people have?
• What keywords are best for generating the most traffic on search engines?
• What legal issues are people facing in your targeted geographic business area?

While developing customized content for your law firm’s website, we incorporate every piece of information to make the website content and blog most relevant and up-to-date.  We target the best local keywords and create content based on the information people are looking for.

Moreover, we also do thorough research on your state’s laws to create a content plan accordingly. Despite creating content on various crimes and legal issues, our writers build out supporting content for your pages. We don’t only provide law-related information but also answer questions, and build trust among your potential clients that your firm is well-equipped in defending your clients against criminal charges.

Apart from this, our writers promise to develop accurate content, which is written with your clientele in mind. Because Google rewards this and brings your website to the top of SERPs.

Do Testing and Monitoring

Criminal defense attorneys have search engine optimization that is continuously changing. Algorithms are always changing and adjusting. Search engines can change what ranking factors it cares about.

You can’t just do SEO one time and forget about it. Do you want long-term results?

We document the processes and strategies of every criminal defense law firm that we handle at RedBlink. Our SEO specialists track performance, identify what works best, and shift gears when necessary.

Every day, we test the website and keep track of it. We do adjustments according to the optimal performance for the sake of it. We put our best foot forward so that we get the best results for our clients.

Why You Want Redblink to Handle Your Criminal Defense SEO Project

Here are the following reasons to hire RedBlink to handle your Criminal Defense Law Project:

• We do SEO and rank the pages for lawyers.
• We follow the appropriate processes and strategies to rank your website in competitive markets for competitive keywords.
• We have a team of content writers with a law background, which means that content will be written, edited, and optimized for your specific jurisdiction.
• Along with SEO, we also run Pay-Per-Click (PPC) campaigns and implement other marketing strategies to enhance organic traffic.
• We provide 24/7 access to rankings and reports.

As a result, we are able to provide unparalleled customer service and client satisfaction. Check out our client testimonials to see what others have to say.

Get a Long-Term Benefit With RedBlink!

It’s true that to rank high in this competitive world, you require consistent, ongoing SEO efforts. The results might take time, but guarantee to bring high-quality organic traffic. So, hire our SEO specialists to get a long-term benefit in the success of the business. Schedule a call with us and we will help you in receiving a steady flow of new enquiries.

Our team is ready to invest the time, resources, and effort it takes to rank your criminal defense law office. Do you want to know more? Contact our criminal defense SEO specialists online or give us a phone call today to get started.