SERP or Search Engine Result Page

Search Engine Result Pages - SEO Glossary

Wikipedia defines the SERP as: ” a web page that a search engine automatically generates based on keywords entered by an Internet user, and which consists of a set of links pointing to the resources it considers, among all those that ‘it indexes, as relevant to this query with regard to its intrinsic ranking system. 

A SERP usually has several elements including:

  • Adwords advertising content,
  • The Knowledge Graph,
  • Universal search: images, news, shopping,
  • The results in the zero position,
  • Related Searches,
  • The Local Pack

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