Keyword Research

Keyword Research - SEO Glossary

A keyword analysis is a process of analyzing the search terms that users enter when they are searching. It can be used by SEO professionals to determine what keywords/phrases are most relevant to their clients and website audience.

Here are some of the best tools for keyword analysis: 

Google AdWords Keyword Planner – Google’s free tool for keyword ideas, including cost per click estimates, search volume data and suggested bid amounts. 

Best tools for keyword analysis 

The best way to start your keyword research is by using tools like Google AdWords Keyword Planner and SEMRush. These tools will allow you to enter in the keywords that you want to rank for and see how they rank compared to other keywords in the search engine results pages (SERPs).

Another tool worth mentioning is Google Trends. This tool allows you to see how many searches are being performed per month, where they are being performed, and how long they have been increasing or decreasing over time. This gives an indication as to whether or not a certain keyword is trending up or down in popularity over time, so it’s important for any SEO team working on ranking their site for competitive keywords.

Bing Site Explorer – Discover hidden keywords on your site with this tool.

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