Personal Injury Lawyer SEO

Ranking higher on Google and growing the client base is the first priority of every personal injury lawyer. And, that’s why more and more lawyers have started investing in digital marketing and SEO. 

Remember that it’s not a do-it-yourself approach, this can harm your online reputation. You need to hire the best personal injury lawyer SEO agency to get your website found on search engines (like Google) and subsequently generate a high ROI. It means you need to optimize your website for SEO to attract new clients. 

We, RedBlink, assist personal injury law firms to rank higher on Google using different SEO services. Our fully-fledged SEO team with many years of experience gives personal service and attention to your firms. Even we put our full force to make your personal injury website the most trafficked in each geographic location.

SEO for personal injury law firm

In the previous blog, we’ve mentioned in detail about the strategies for criminal defense law firm SEO and SEO for DUI lawyers to position them to the top of SERPs and bring more clients to lawyers. 

And, in this blog, we will discuss in detail about – how we position the personal injury law firms on the first page and what strategies we use for it. Let’s take a look. 

What is SEO for Personal Injury Firms and Attorneys?

Before understanding SEO for a personal injury lawyer, you must know “what is SEO?”.

As you know SEO is a part of digital marketing. And, SEO or search engine optimization is a process of improving website visibility on search engines (Google). SEO optimization of a website improves ranking in search engine results pages (SERPs). This further helps in attracting more visitors and generating more leads to business. The various strategies of SEO are developing SEO-friendly content, backlinking, right insertion of keywords, local SEO, etc.

Besides, SEO for personal injury lawyers means ranking law firms’ websites on the first page of search engine result pages (SERPs) when a person types a specific query into the search engine. We aim to create the best SEO strategy for law firms and rank it on the first pages to increase the opportunity for the searcher to click on that link and visit the website. Local SEO for a personal injury lawyer is also similar, but it is one of a digital marketing strategy that specifically targets users of Google search in a particular geographic area.

Hence, if your personal injury law firm SEO and digital marketing strategy aren’t competitive, you won’t get calls. Many personal injury marketing companies promise to rank your website well on SERPs. But, they usually fail to do so.

At RedBlink, we provide different personal injury lawyer SEO services that are adapted for every one of our clients. For us – location and firm size don’t matter. We apply our local SEO strategy for a personal injury lawyer to position your law firm’s website in each geographical location. 

So, schedule a free SEO strategy session with RedBlink to understand our work approach.

Why Do Personal Injury Lawyers Need SEO?

The benefits of SEO for law firms are many. In addition to increasing a law firm’s ranking in the search results, SEO can increase traffic and conversions. 

Here are some of the benefits of SEO for Personal Injury Lawyers and law firms. 

  • Surpassing their local competition, improving click-through rate to their website.
  • Generating more phone calls to businesses through Google Business Profile listings and other local directories.
  • Generating new traffic through high-quality localized content.
  • Gathering more positive client reviews to improve their online reputation.
  • Luring high-volume traffic and leads on autopilot.
  • Turning existing and new site traffic into lead generation (phone calls and form fills).
  • The law firm has a long-standing reputation as a reliable source of legal expertise and advice.

SEO is an effective marketing strategy for law firms wanting to generate more online traffic and leads. The targeted nature of SEO not only drives traffic but also improves conversions.

SEO Strategy of RedBlink for Personal Injury Law Firms

We help personal injury lawyers reach clients across their local areas. Our professional team has vast experience in developing SEO strategies from scratch according to law firms’ requirements. 

Here are the following strategies we use for ranking a law firm.

  • Personal Injury Lawyer Web Design

Using our many years of experience, we build websites that are SEO-friendly and have fast page loading speeds. And as a result, they are more likely to be rewarded on Google. By monitoring click-through-rate statistics, dwell time, and other metrics, we measure user engagement. Working with GTMetrix and Google’s core web vitals reports ensures that the site is up to Google’s technical standards. We keep in mind the position of a “Call Now” button, or a “Free Consultation” button to build a high-converting personal injury website.

  • On-Site SEO

We optimize every aspect of your website to ensure Google will rank you as highly as possible. This includes ensuring your website has eye-catching meta tags (titles & descriptions), search-engine-optimized Heading tags, and image alt tags. We also check for any broken links or pages, SSL errors, or other technical SEO issues that could hurt your ranking.

  • Keyword Research

We make use of Google’s data, as well as our own collective experience, to target the most lucrative search queries depending on location. As such, we employ a variety of tools to identify the most popular or relevant query in your area – for example, do potential clients usually search for “lawyers” or “attorneys“? “Car accidents” or “car crashes“? This is something we can help you determine.

  • Local SEO For Personal Injury Firms

If you focus solely on optimizing your site for “near me” searches, you can still generate a significant number of leads. We’ll help improve your ranking in the Google 3 map pack and make sure your name, address, and phone number (NAP) are prominently displayed online. We can also help you outrank more established law firms that may have spammy listings in your area.

  • Competitor Analysis

Competitor research can help us understand why other companies are outranking us on Google, and how we can improve our own SEO strategy to compete with them more effectively. By seeing what backlinks our competitors have and what gaps in our content strategy may be holding us back, we can make informed decisions about how to improve our ranking. Ultimately, though, we create a unique and effective roadmap for our clients that will allow them to make positive gains.

  • Content Marketing For Personal Injury Lawyers

If you want to attract leads and be seen as an authoritative source by Google, you need in-depth, well-researched content on your site. Our team of legal writers can create informative blogs and pages that will help you rank higher for high-volume, high-value keywords. In addition, we take a full-funnel approach to creating articles and blogs as these help people in the research phase. Hence, working with us means having a dedicated team for developing legal content for end-of-funnel searches. 

Our SEO strategies aren’t only ending here. There are more. In the above section, we have given a brief overview of the SEO services we provide to our law firm clients. If you need more detail, call us today!

For many years, we’ve been working with various generalized law firms, compensation lawyers, car accident specialists, and everything in between. We understand that each firm has a unique set of SEO goals. But, we can tailor their marketing needs to generate leads that help your law firm to grow. We also run Google Ads campaigns to generate leads and apply appropriate content strategies around them.

How Much Should SEO Cost for Personal Injury Lawyers And Law Firms?

In most cases, it ranges between $3,000 and $12,000 per month. In small markets with less competitive areas of practice, results may cost less than $3,000, but in large cities and competitive areas, results can cost well over $15,000.

Search engine optimization service providers and agencies vary greatly in terms of how much they charge and how well they perform. The rest of this section will cover how much you should expect to pay.

Generally, the price of SEO for law firms depends on the following areas:

  • Areas of Practice
  • Size of The Law Firm
  • Location of Your Law Firm
  • Scope of Contract, Collaboration
  • Work Quality
  • Complexity, and Competition of SEO for your Market

FAQs – SEO for Personal Injury Law Firm

  • Why Does Your Personal Injury Law Firm Need SEO?

SEO can help you make your legal services more accessible to a larger audience. By providing quality content, informative blogs and videos, and an active social media presence, you can attract potential customers who are looking for legal information and advice. SEO ensures that potential clients will not only see your name and the services you offer but also provides a way to stand out from the competition.

  • How to create personal injury law firm’s content?

You must post personal injury-related informative content with proper integration of SEO strategies on the website containing relevant keywords. Proper placement of keywords makes your firm more visible and increases brand recognition and awareness. For personal injury law firms, the topic should be related to safety, laws information regarding high-profile cases, local jury verdicts, and seasonal risks and holidays.

  • Which is better for personal injury lawyers: SEO or PPC?

There is no one-size-fits-all answer when it comes to the best marketing strategy for law firms. Your budget, time, and goals will all play a role in what’s the best strategy for you. However, it’s important to understand the pros and cons of each approach before making a decision.

SEO and PPC should be used together as they both have their own unique benefits. SEO is more long-term, while PPC is more flexible, but it is a short-term strategy for most law firms. However, both SEO and PPC can supplement together to achieve better results in short term. 

  • How long does it take to get results from attorney SEO?

Generally, law firms can expect SEO results and organic traffic after roughly six months, while the full results will come in between 12-24 months.

Your website, content quality, and overall niche competitiveness influence the SEO results. It means SEO efforts have a compound effect and are for achieving a long-term goal, not a quick fix.

Call Today for a Personalized SEO Plan That Works

Now, you get a better idea of digital marketing for personal injury lawyers and what strategies we use to rank your personal injury law firm website. Our specialists develop a personal injury law firm marketing plan to display your website on SERPs and monitor it consistently.

Hiring us means receiving the following benefits:

  • RedBlink concentrates exclusively on lawyer SEO – as we are aware of both words. 
  • Our personal injury lawyer SEO experts have an illustrated ability to rank your firms.
  • We offer services like designing, development, and PPC for personal injury law firms to augment your SEO efforts.
  • Get 24/7 access to your personal injury law firm rankings and reports, plus detailed information about your law firm SEO project.
  • We help in measuring your ROI.

But, if you still have questions about SEO for a personal injury law, contact RedBlink today for more information. Or, fill out our free digital audit form for your personal injury law firm’s website.