Website Authority

In SEO terms, ‘authority’ refers to trust. When internet users find information relevant to their search, your website is credited with their trust. Your website can also gain authority if other websites talk about you.

An authority website is considered very reliable and of high quality. Receiving a quality backlink usually indicates that the content is high-quality and that readers already trust you.

However, be aware that building an authority site takes time. Indeed, one of the objectives will be to obtain inbound links from other authority sites. The more authority your site has, the more likely Google is to favor it in its rankings.