White-hat SEO is a method of search engine optimization that adheres to Google’s Webmaster Guidelines. This approach utilizes best practices as outlined by Google, maintaining all ethical and legal standards.
White-hat SEO is favored by businesses that aim to maintain positive relationships with search engines like Google. A white-hat SEO campaign will not redirect traffic from one website to another or employ black-hat tactics. For instance, if you manage multiple websites and run an affiliate program, you can implement white-hat techniques to improve your site’s ranking in search results for specific keywords or phrases.
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