App Store Optimization or ASO

App Store Optimization or ASO

App Store Optimization - SEO Glossary

App Store Optimization or the acronym ASO designates all the techniques put in place with the aim of improving the referencing of an application on the mobile stores of the Internet. These are, for example, the Google PlayStore for the Android system and the Apple App Store.

In fact, the Apple App Store has 2.2 million downloadable apps, while the Google Play Store has 2.8 million apps available. Taking these statistics into account, there is no doubt that it is essential to have a good strategy in order to make your application visible and popular.

To do this, you must use the ASO whose principles differ from those of classic SEO. Here are some criteria according to https://thetool.io/:

 

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