Off-page SEO is an SEO technique external to the website because it consists of acquiring links (backlinks). It is a long-term job to increase the reputation and notoriety of a website. The number of links and their quality are criteria taken into account by Google to improve and optimize its SEO on the Google search engine.
Offsite ranking factor optimization is all about improving search engines’ and users’ perception of a site’s popularity, relevance, trustworthiness, and authority.
Unlike on-page SEO, off-page SEO refers to activities you can perform outside the boundaries of your website.
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