Social media marketing (SMM) is a process businesses use to promote their brand presence across various platforms, including Facebook, Twitter, YouTube, Instagram, and LinkedIn.
It enables companies to connect with their target audience in real-time. Social media has become one of the most effective marketing tools available today, boasting over 2 billion users worldwide.
SMM encompasses a wide range of activities where companies engage with their target audience online across platforms such as Facebook, Instagram, Twitter, and Snapchat.
With social media platforms becoming more popular every day, it’s no surprise that many small businesses are jumping on board. But while SMM is a great way to connect with consumers and promote your business, it’s important to be aware of the risks involved.
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