Cloaking - SEO Glossary

This is a violation of Google’s guidelines to display different content or URLs to people and search engines. In SEO, this practice makes it possible to send a given page to a human visitor while sending another to the search engine.

The goal is always to be better ranked in search engine results. Cloaking comes in several techniques including:

  • User-agent based cloaking;
  • “IP Delivery” cloaking based on the IP address; 
  • Cloaking via Javascript, Flash or Dhtml;
  • Cloaking of invisible text or block;
  • Etc… 

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