Negative SEO
This practice is used by people who want to destroy the e-reputation of their competitors. It consists of breaking the guidelines of all search engines in general and Google in particular. Many techniques are used for this practice.
However, it is possible not only to know when you are a victim of Negative SEO but also to protect yourself against this use.
References –
- https://www.semrush.com/blog/what-is-negative-seo/
- https://searchengineland.com/6-types-negative-seo-watch-272881
- https://www.smartbugmedia.com/blog/what-is-negative-seo
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