Dwell time is the average time a user spends on a web page before they move on. Site owners have always been interested in their dwell time, but now there are many ways to measure it and most website analytic packages can provide this information. Knowing your dwell time is important because it can show you how well your site is performing compared to others in your industry.
Before deciding whether dwell time is valuable, think about what you want from your audience. If you want to provide value to your users, then track dwell time and make changes accordingly.
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