Geotargeting
Geotargeting is a technique for targeting users based on their geographic location. This is usually done when you want to show different content or advertisements to your visitors depending on where they are located.
According to Google, 75% of consumers prefer ads personalized to where they live. Geotargeting is therefore a very relevant method that it would be interesting to adopt.
References –
- https://en.wikipedia.org/wiki/Geotargeting
- https://www.wordstream.com/geo-targeting
- https://mailchimp.com/resources/what-is-geotargeting/
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