Schema markup is a way of describing the structure or content of your web pages. It is a set of instructions used by search engines to process pages on the web. When you add schema markup to your website, Google and other search engines can understand how to properly index it.
It should be remembered that structured data markup had proliferation at the time, which led to this need to establish a convention. A kind of standard portal that harmoniously combines structured data tags from Google, Bing and Yahoo.
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