Uniform Resource Locator or URL

URL - SEO Glossary

The uniform resource locator is a unique text that the user fills in the bar of a browser to access a website, www.redblink.com is an example.

Generally, a URL is composed of 4 parts which are:

  • The protocol;
  • The domain name;
  • The folder;
  • The page.

In terms of SEO, it is recommended to:

  • Create readable and easily understandable URLs;
  • Prefer hyphens to underscores;
  • Create a simple and concise domain name to facilitate its memorization;
  • Create a domain name as logical as possible and which translates in few words all the content of the site;
  • Insert keywords for better indexing;