Google, the most popular search engine in the world, has set up guidelines for webmasters that they must follow. However, some SEOs do not follow these recommendations by using illicit practices to manipulate the search engine algorithm to rank higher in results.
Google indicates that these practices are: “ likely to lead to the application of a manual action due to spam, an algorithmic type sanction or the permanent removal of the site concerned from the Google index. “.
SEOs who do not respect the rules imposed by Google are called Black Hat SEOs and those who scrupulously follow the recommendations are White Hat SEOs. If you want more information on the subject, this SEO resource will be of great use to you.
References –
- https://blog.hubspot.com/marketing/black-hat-seo
- https://www.wordstream.com/black-hat-seo
- https://www.semrush.com/blog/black-hat-seo/
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