User engagement refers to the level of involvement and interaction that users have with a website, app, or other digital platforms. It measures how actively users participate in and utilize the features and content of a platform. High user engagement is generally considered a positive indication of the platform’s effectiveness and popularity.
There are many ways to measure user engagement, including metrics such as click-through rate, time spent on site, and the number of pages visited per session. Additionally, user engagement can be gauged through user behaviors, such as the number of likes, shares, and comments on a piece of content.
To increase user engagement, designers, developers, and marketers can employ a variety of strategies, such as creating engaging content, improving the user experience, and making it easy for users to interact with and share content. Additionally, they can also use personalization, gamification, and other techniques to make the platform more engaging and interactive for users.
References –
- https://www.searchenginejournal.com/increase-user-engagement-seo/306677/
- https://www.hotjar.com/user-engagement/
- https://mixpanel.com/blog/what-is-user-engagement/
- https://www.userlane.com/blog/what-is-user-engagement-and-why-is-it-important/
