Outsourcing SEO Services - Benefits, Mistakes, FAQs Explained

Outsourcing SEO Services

Do you want to grow your business?

Then, nothing can be more effective than Search Engine Optimization (SEO).

Even a study found that 53 % of all trackable website traffic originates from organic search. It means you must appear at the top of the search rankings to get noticed.

Sometimes the SEO agency you hire doesn’t conduct a complete keyword research, evaluate the content silo, or analyze the internal linking pattern of the website thoroughly. Thus your website ends up with generic web presences that don’t inspire engagement or convert visitors. That’s why it’s wise to hire the best SEO company who knows your business requirement & can deliver you the required results. So, how to do it?

In this article, we’ll cover key outsourcing operations, including how we can benefit your business with ROI (return on investment). Also, we’ll explain to you how you can avoid the SEO pitfalls and analyze a company that’s right for your business online promotion.

SEO Outsourcing – An Introduction!

SEO outsourcing involves hiring a third-party or outsourcing SEO company to manage your SEO tasks and strategies instead of allowing your staff and employees to manage the work. With the help of outsourcing SEO companies, it’s easy to handle SEO tasks:

• Competitor analysis
• Backlink building
• Optimizing technical and back-end aspects of your website
• Building wireframes for new templates
• Keyword research
• Organizing internal linking structures
• Improving content
• Fixing existing errors

Despite their importance to your SEO strategy, finding time to complete these tasks within your own team can be challenging, leading to many of these tasks falling to the bottom of everyone’s to-do lists. But, outsourcing ensures that all tasks of your SEO strategy are completed on time and under budget. Using outsourcing SEO agency’s services can help in maintaining brands and their online presence.

What Is the Best Time to Outsource SEO?

The power of SEO can increase your company’s market share, search results, organic traffic, and revenue. If you want to achieve success in those areas, it’ll require considerable time to manage and implement your SEO. It’s true that most businesses know this, but they lack the time and staff to keep up with what needs to be done.

When SEO tasks are pushed to the bottom of your team’s workload or you know that SEO is a struggle, it might be time to take a look at other options. Alternatively, you can outsource search engine optimization services if you don’t have the budget to hire an in-house employee to handle SEO or if the workload is too much for a single team to handle.

Checkout this comparison post of SEO Agency vs In-House vs Freelance SEO

If You Require More Expertise

Achieving organic results isn’t effortless. You need effective SEO techniques along with highly approachable expertise. Nowadays, SEO is more than just entering a few keywords or adding some web pages, or starting a blog. However, hiring the best SEO companies to go far beyond rankings and organic traffic is impacting your business. Their goal is to increase your revenue, market share, and customer acquisitions. You can drastically reduce your paid media spend by taking advantage of organic search’s low acquisition costs.

If You Want To Scale

SEO requires more time to show results. Hence, it can be tough to scale your SEO when you’re doing all the work yourself. But, with the help of an outsourced SEO, you’re able to get ten times the output of your SEO program. Consider building relationships with influencers and publishers, for instance. Within your organization, you can probably engage a few dozen people. Afterward, the effort multiplies exponentially. The difference between them is that working with the best SEO outsourcing company is like night and day.

If You Want Faster Results

When it comes to the value of organic search, SEO companies are well aware of different SEO techniques and tactics that perfectly work. The professionals of such organizations help in getting quick results and create effective strategies that automatically result in constant organic search traffic. Hence, outsourcing SEO services saves you from costly mistakes and provides compelling results.

?. What to Look for When Outsourcing SEO

Now you know when you need to outsource search engine optimization services and why these are valuable to your businesses.

But, is there any approach to outsourcing SEO?

Yes, there are! Avoiding such processes means losing money and risking your business, which anyhow hits your online reputation in the long run. And, of course, you don’t want that.

So, take a look at this section and be ready to target your SEO goals in 2024.

Identify & Establish Your Business Goals

Outsourcing SEO can help you achieve your business goals, but you must first know what they are. For example, “I want to rank #1” – you need to stay more specific with your goals.

How would you like your website to rank higher for keywords, or appear on search engine results page (SERP) ? Are there any specific goals for the amount of new traffic you want? Is it your goal to increase sales of your most profitable products? What level of revenue do you need to see from your SEO campaigns?

Following a thorough understanding of what you are looking for, you can move on to the next step.

Figure Out The Services You Need

Identifying your SEO goals will help you determine what services you need. Are you looking for SEO services that covers everything from keyword research and technical SEO to content creation and link building? Are you looking for help with local SEO, reputation management, or algorithm recovery?

Partnering with a company specializing in those items will be most effective if your needs are narrow. If they’re providing comprehensive SEO services, you must work with Digital Growth Agency in San Francisco CA

?. Which SEO Company Is Suitable For Your Necessities?

Generally, there are three types of main sources for outsourcing SEO. So, as we discussed, determine your goals first and then find out which outsourcing SEO company will provide the best solutions.

Do you need help in some areas of your digital marketing, or need long-term support? Or do you just require assistance in a few outsource SEO projects?

Decide Your Timeframe

It’s important to remember that SEO is a long-term strategy and a time-consuming process. If you’re looking for quick results, you probably should start investing in services like PPC (Pay-per-click).

For outsourcing SEO services, it’s necessary to keep patient with the results. At a minimum, your timeframe should be 12 months, but after that, you can expect more significant results. SEO isn’t an overnight success.

Evaluate Multiple SEO Agencies

While outsourcing SEO services, look for professionals who are experts in the industry and consistently exhibit outstanding results for their clients. And, don’t forget to review a firm’s online presence to ensure they don’t have negative reviews.

In addition, analyze their SEO case studies to determine the types of business results they concentrate on. In this, you can successfully identify some companies.

Once you pinpoint a few companies, schedule consultation calls and ask them these questions:

> How many years of experience do you have?
> Do you offer a complete SEO package, including technical SEO, On Page SEO, and link building?
> What makes you different from competitors?
> How will you understand our customers?
> Do you have high-quality content development services?
> How would you maximize your organic search opportunities?
> What tools and technologies do you use?
> Do you have client references and testimonials?

Always remember that a reputable SEO firm will never hesitate to answer these questions. If you’re looking for a reputable and best SEO outsourcing company, don’t go further than RedBlink. We have a solid track record of helping clients reach SEO goals.

Ensure You Receive Regular Reports

The most important thing to remember while outsourcing is to receive regular reports and updates on the progress.

You should set expectations for regular reports to determine and check exactly what your improvements are and see where you’re heading to. This will help in understanding and finding whether you are moving in the right direction.

?. How Can Outsourcing SEO Benefit Your Business?

Applying an effective SEO strategy isn’t that much easy. For being at the top of SERPs, know how search engines are evaluating the content, what SEO strategies deliver the most impact, and how they could change content strategy and align it with search engine expectations.

This is especially challenging for outsourcing consultants since search engines like Google are continually bringing in new algorithms for refining their ranking process. For instance, Page loading speed has now become a ranking factor in search engine results. Aside from weaving in popular keywords and delivering high-quality content, this expands the role of SEO. It’s also important for brands to consider the entire user experience.

check your web page loading speed here

It’s often worth hiring SEO outsourcing agencies in order to ensure that your digital presence generates maximum impact and captures the largest volume of potential customers. Much like outsourcing marketing efforts, outsourcing SEO enables SMBs to identify key strategic goals and leave the complex process of achieving those goals to experts.

The biggest benefit of outsourcing for small business owners and entrepreneurs is that they can devote more time to customer conversions, product improvements, and new ideas, instead of learning about SEO, testing new strategies, and refining results.

? Search Engine Optimization Mistakes to Avoid

SEO-optimization of the site allows you to constantly attract traffic and receive conversions from people who really need your product or service. Also, with the help of SEO optimization, you can welcome visitors who are not yet going to make a purchase, but the request in it has already begun to form. All this will allow you to form a controlled sales funnel. But when optimizing, people often make mistakes that will eventually lead to the fact that you will lose money.

In the next section, we’ll talk about the most common mistakes that you must avoid.

? Mistake 1. Wrong Keywords

When collecting the semantic core and text optimization of pages, you need to use relevant keywords for potential customers, so they can find you. But if you choose the wrong keywords, they won’t know about you.

To prevent this from happening, analyze the target audience as well as how its need is formed. Which way does it go from the appearance of the request to the purchase? What are your competitors using? All this will help you find effective keywords. The most effective keys are entity SEO and queries with a long tail or low-frequency ones. When people find answers to their queries, you’ll see a huge improvement.

Don’t miss to check out our post Geofencing: Target the Right Audience to Improve Sales

? Mistake 2: Unoptimized Images

Pictures and photographs are an important part of the content. Forgetting about their optimization, you miss the opportunity to get conditional promotion bonuses for filling in image metadata. In addition, if you don’t optimize the size of the image, the page will weigh too much, which will decrease the download speed as a whole.

? Mistake 3: Not Optimize the Pages

Pages are not optimized for mobile devices. In search results, Google gives priority to sites that are optimized for different device formats.

? Mistake 4. Bad Content Formats

Search engines and users love the most diverse content, including – long reads in the form of bulleted lists with pictures, video reviews, infographics, etc. Search engines or site visitors – no one likes 1000 words. That’s why it’s necessary to make really unique and informative blogs. This allows you to add external links to the site and improves behavioral characteristics.

You will love to know about How 4 Infographics Generated Over 5,000 Social Shares?

? Mistake 5: Low Download Speed

If your page takes more than three seconds to load, then it is likely to have a high “bounce rate“. It means users leave the site without interacting with it. This can negatively affect search rankings.

? Mistake 6: Ignoring Competitors

Analyzing errors in SEO optimization, many experts often note that when promoting their own project, many don’t pay attention to what competitors do and how. Why do you need to keep a close eye on your competitors? The reasons are – not to miss interesting solutions that can be useful, to avoid the same mistakes that competitors could make, and to do even better and rise above your competitors. You need to coexist with your competitors to gain benefits.

? Mistake 7: Lack of Optimization For Local Search

This is especially true for those organizations that physically exist outside the Internet. Google won’t recommend a Seattle steakhouse to New Yorkers. That’s why you need to update your organization and map your location in Google Business Profile. Also, be sure to add the company to the relevant directories in your area.

In addition, Search Engine Spiders crawl the Internet space, periodically visiting various sites. If your pages have not been updated for a long time, Google will take note of this and lower the site in the search results.

? Mistake 8: Using Inappropriate Anchor Text For Hyperlinks

A piece of text with a link is called a hyperlink or anchor text. It is best SEO practice to use long tail keywords as it takes less time to get ranked on them. You can use variation of anchor text like navigation anchor text, Branded anchor text or click here,

? Mistake 9: Unclear SEO Goals

Before embarking on search engine optimization, it is important to clearly define the goals you want to achieve. If this condition is not met, there will be no result. Define goals and build a promotion strategy based on them. The goal can be positions, traffic, conversions, etc.

 

FAQs related to Outsourcing SEO Services

1. What exactly are we doing?

All SEO work is aimed at internal and external website optimization, according to the recommendations of search engines. To do this, we conduct an SEO audit and usability analysis of the site, identifying errors at this stage. We make a list of key phrases for promotion (semantic core). We eliminate errors in the code and remove issues in search engines (snippets). We correct image and text content. We add the site to directory sites, search engines, to map services. We increase activity in social networks.

Contact us to get consultation from our SEO specialists.

2. Why do you need SEO?

Every day, Internet users googling to get required services and products they need. If you are a product based company, you must be interested in selling your services or products . The higher the position of the site in the search results, the more likely it is to be noticed and increase in sales.

3. Is there any guarantee?

There are no 100% guarantees in SEO, and those who “swear” to you are simply lying to you! Any performance indicators are dynamic in nature (position, CTR, etc.). No one knows the exact time of ranking a page or website on the search engines or in search results.

Our work is always aimed at the long-term interests of your business, at reducing risks and increasing efficiency. We always provide reporting, plan work and hold consultative meetings for a clearer understanding of the specific tasks provided by our client.

4. 2 months have passed since the publication of the new page, but it has not yet been indexed. What is the reason?

Website optimization is a very long, laborious process and is permanent. Visible results and a comparative analysis of the effectiveness of the work performed can be achieved in a month!

RedBlink uses the methods of naturally increasing the popularity of the site, focused on the long-term and stable presence of the site in the search. We don’t resort to “black hat SEO” and don’t just buy links from third-party services. The payback and effectiveness of SEO promotion depend on the competitiveness of the site, the audience, and the number of promoted phrases. The optimal period for getting organic results is 6-8 months.

5. How long does it take search engines to index a new page?

Search engines try to index new pages as quickly as possible. Practice shows that Google copes with this task better – new pages are available for search. In Google, indexing sometimes takes up to two or more weeks, depending on the quality of the site and the regularity of content updates).

6. How soon after the start of the SEO optimization will I notice the result?

The result of SEO optimization is not immediately visible. Much depends on the age of the site, its initial state, and the level of competition in the industry and region. For reference: if the site is just launched, it should take at least 3-4 months before stable traffic starts. If the site has been working for a long time, the results can be noticeable in less than 1 month.

7. I started investing in SEO and got traffic, but no sales. What is the reason?

Traffic and sales are not identical concepts. There are many reasons for insufficient conversion: poor site design, inconvenient usability, poor support service, inflated prices, etc. Another common mistake is attracting inappropriate traffic. This means that visitors come, but they’re not initially interested in your product. In order to understand the causes of poor sales, you should conduct an SEO audit of the site and correct the shortcomings.

Wrapping Up: 

RedBlink has a team of SEO professionals who know the best SEO tactics to increase organic traffic to your websites, increase CTR & leads for the business. Doesn’t matter- where is your business residing? We’re always ready to cheer you up with our comprehensive and high-quality services. From digital marketing to SEO, social media, and PPC, we’re broad in every aspect.

Just tell us what you need! We’ll always be ready to assist you with our 100% guaranteed SEO services.