Seo Glossary

Above the FoldAbove the FoldAbove the Fold is an English term whose direct equivalent does not exist in French and...

AMPAccelerated Mobile Pages or AMPAccelerated Mobile Pages or AMP is an open-source project launched by Google in February 2016. Its...

AJAX AJAX Asynchronous JavaScript and XML (AJAX) is a type of programming that allows a Web page to send and...

Algorithm Algorithm In SEO, an algorithm is a complex computer program that search engines use to retrieve data in order...

Algorithm UpdateAlgorithm UpdateSearch engines are constantly modifying their algorithms in order to improve them. While some changes go completely unnoticed,...

Allow Allow Search engines allow you to control the indexing of your website. Thus, you can authorize or prohibit the...

Anchor Link Anchor Link According to definitions-seo, “An Anchor link is the textual content of the link, which by default...

App Store Optimization or ASO App Store Optimization or ASO App Store Optimization (ASO) is the process of optimizing mobile...

B2B Marketing B2B marketing is a form of marketing that involves the sale of products and services to businesses, rather...

Backlink Backlink According to definitions-SEO: “ A backlink is an inbound hypertext link from another website. If page A links...

Bingbot Bingbot All search engines have robots that allow them to crawl the web in order to index web pages,...

Black Box Black Box The Black Box is a complex computer program whose inputs and outputs can be observed, but...

Black-Hat SEO Black-Hat SEO Google, the most popular search engine in the world, has set up guidelines for webmasters that...

Blog Blog Blog is a type of website or part of a website dedicated to the periodic publication of content...

Bounce Rate The bounce rate is the proportion of visitors to a website who leave without having visited another page...

Broken Links Broken links (Link rot) are links to webpages that no longer exist. They may be due to the...

Caffeine Caffeine Launched in 2010 by Google, Caffeine is a program that renewed the search engine's old indexing system with...

Camel Case Camel Case Camel Case is a practice that consists of writing an expression by putting the initial of...

Canonical Tag Canonical Tag Designed by Google, Bing and Yahoo in 2009, the canonical tag somehow avoids the problem of...

Cloaking Cloaking This is a violation of Google's guidelines to display different content or URLs to people and search engines....

Content Spinning Content spinning or Article spinning is a practice that aims, in a technical way, to create texts from...

Core Web Vitals (CWV) The web core vitals are the set of criteria on which search engines base themselves to...

Crawl Budget According to definitions-seo, the crawl budget represents: " the limits in terms of the number of pages that...

CTR - Click Through Rate Click through rate (CTR) is the percentage of people who click on your ad or...

Deindexing De-indexing is an SEO practice that consists of indicating to search engines the content that should not be considered....

Direct Traffic Google Analytics defines direct traffic as visits to a website that arrived at your site either by typing...

Disallow Disallow is a directive that tells search engine robots not to crawl a page or website. In other words,...

Dofollow A dofollow link is a normal link that directs to a web page indicating that it is useful and...

DuckDuckGo Launched in 2008 in the United States, DuckDuckGo is a metasearch engine that draws its data from several general...

Duplicate Content Duplicate content is a particularly important concept in terms of SEO.  Google says, “ Duplicate content generally means...

Dwell Time Dwell time is the average time a user spends on a web page before they move on. Site...

Entity SEO Entity SEO Entity SEO is about informing search engines of the significant 'entities' (or things) on your site,...

Exact Match Domain In order to be better referenced in search engines, SEOs use several methods that include in the...

Favorites or Bookmark The favorites or bookmark is a good sign that indicates that a user has saved your website...

Featured Snippets Also known as "position 0" or featured snippet according to Google, the featured snippet is a feature that...

Geotargeting Geotargeting is a technique for targeting users based on their geographic location. This is usually done when you want...

Google Google is the most popular search engine in the world with 94.2% of the global market share. It has...

Google Alerts Google Alerts Google Alerts is a service developed by Google to notify content that may be of interest...

Google AnalyticsGoogle AnalyticsGoogle Analytics is a tool that allows you to easily analyze your website's performance by collecting valuable information,...

Autocomplete or Autosuggest Autocomplete or Autosuggest This is a function that allows search engines to automatically suggest queries as the...

Google Business Profile - GMB/GBP Google Business Profile is a free business listing from Google. It allows you to provide...

Google Cache Google Cache This is the version of a web page that the search engine owns and shows in...

Google E-A-T E-A-T is a part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines. It uses 3...

Google Onebox Onebox, known as "Direct Answer" or "Answer Box", is a display box within search results. It can be...

Google Search ConsoleGoogle Search Console is a tool that allows you to see how well your site is performing in...

Guest Blogging Guest blogging is a method of promoting a business, brand or product that involves posting content on other...

Heading Tags Heading tags are tags used in the <h1> to <h6> range of headings on a webpage. Headings are...

Hreflang Hreflang Hreflang is a URL which identifies the language and country of origin of the website. It helps search...

Hypertext Transfer Protocol (HTTP) Hypertext Transfer Protocol (HTTP) is the protocol used on the World Wide Web to transfer data...

Hypertext Transfer Protocol Secure (HTTPS) HTTPS is the secure version of HTTP that protects the communications between your browser and...

Alt text / Alt Tag / Text Attribute Alt text / Alt Tag / Text Attribute This is a short...

Image SEO Image SEO refers to the various practices of optimizing a website's images with the aim of increasing content...

Image Sitemap This is an XML file that includes all the images on your website that you want crawled and...

Impression Impressions are the most basic form of online advertising. They are used to promote products and services by displaying...

Indexing Indexing is the process of including a site or web pages in search engine indexes. Indexing immediately follows crawling...

Internal linking A link is a type of anchor text that is placed on a page in order to draw...

JavaScript SEO Javascript Since the beginning of the era of internet research, javascript and SEO are 2 worlds that almost...

Keyword Cannibalization Keyword cannibalization occurs when multiple pages of your website rank for the same search query on Google and...

Keyword Competition Keyword competition is the measure of how difficult it will be to rank for a particular keyword. It's...

Keyword Proximity Keyword proximity refers to the distance between two keywords. The closer the keywords are to each other, the...

Keyword Research A keyword analysis is a process of analyzing the search terms that users enter when they are searching....

Keyword Stuffing Keyword Stuffing Keyword stuffing is the use of excess keywords in a web page's title tag, meta tag,...

Landing Page Optimization (LPO) Landing page optimization (LPO) is the process of improving elements on a website to increase conversions....

Lead Generation Lead generation is the process of gaining the interest of potential customers in order to increase future sales....

Link Baiting Link bait is a term used to describe content that is created specifically to attract links. This type...

Link Building Link building or link building is a technique that includes increasing the quality and number of backlinks to...

Link Farming Link farming and Link schemes is a technique that aims to manipulate search engines by using a group...

Local SEO Local SEO is the process of optimizing your website to receive more organic traffic from local users. Local...

Long Tail Keyword Long tail keywords are those that are longer than two words, but aren’t very long. The more...

LSI (Latent Semantic Indexing) Keywords LSI keywords are a type of keyword that is used to help increase the visibility...

Manual Action A manual action is a penalty given to a website when it fails to meet Google's quality guidelines....

Meta Tags Meta tags are HTML tags that provide information about the content of a web page. They are an...

Mobile SEO Mobile SEO is the process of optimizing your website for smartphones and mobile devices. It involves optimizing your...

Mobile-friendly Website A mobile-friendly website is one that is optimized for the use of mobile devices. This means that it's...

Navigational Query A navigational query is a search query that a user enters into a search engine to find information...

Negative SEO This practice is used by people who want to destroy the e-reputation of their competitors. It consists of...

NoFollow To put it simply, a “NoFollow” link (as opposed to the “classic” link, often called “DoFollow”) is a link...

NoIndex This is an attribute that is added to a robots meta tag. Thanks to it, search engines are informed...

Off-Page SEO Off-Page SEO Off-page SEO is an SEO technique external to the website because it consists of acquiring links...

On-Page SEO On-Page SEO Unlike Off Page SEO, On-Page SEO consists of touching on internal elements of your site to...

Online Reputation Management Online reputation management (ORM) is a process that aims to protect, preserve and improve the reputation of...

Organic Traffic Having a website is already a great step forward in your business, but having a website whose organic...

PageRank Developed by one of the co-founders of Google, Larry Page and registered trademark by him, PageRank is an algorithm...

Paid Traffic Paid traffic refers to users who come to your website through paid advertising on the Internet. Google AdWords...

PBN or Private Blog Network The Private Blog Network is as its name suggests a network of interconnected sites that...

Pogo Sticking Pogo-Sticking is a term that designates the action of the Internet user who will click successively on each...

Rank Brain It is an algorithm whose author Greg Corrado, is a specialist in artificial intelligence and machine learning. We,...

Referral Traffic Referral traffic is measured by users who come to your website through external links clicked from other websites...

Robots.txt The robot.txt represents computer data. More specifically, it is a text file that is used at the website level...

Schema Markup Schema markup is a way of describing the structure or content of your web pages. It is a...

Search Engine Optimization Search Engine Optimization (SEO) is a process that helps search engines find and rank your website more...

SERP or Search Engine Result Page Wikipedia defines the SERP as: " a web page that a search engine automatically...

Silo A silo is a tank designed to store various products. Similarly, in SEO, the concept of a 'silo' refers...

Social Media Marketing Social Media Marketing (SMM) Social media marketing (SMM) is a process businesses use to promote their brand...

Social Traffic Social media traffic comes from your presence on social networks such as: Facebook, Twitter, Youtube, Instagram, Pinterest, LinkedIn...

Technical SEO Technical SEO is a specialized branch of search engine optimization that focuses on enhancing the quality and performance...

Thin Content Thin content refers to web pages that offer little or no value to internet users. This often includes...

Topic Cluster Topic Cluster A topic cluster is a strategic approach to content marketing that focuses on creating a comprehensive...

Uniform Resource Locator or URL The Uniform Resource Locator (URL) is a unique text string that users enter into a...

User Engagement User engagement refers to the level of involvement and interaction that users have with a website, app, or...

User-Generated Content User-generated content refers to any type of content posted by users, including comments, reviews, images, videos, social media...

Voice Search Voice search is a technology that allows you to use your voice to search the internet. This technology...

Web Crawler or SpiderbotA web crawler or spiderbots is a program used by search engines to collect data from the...

Website Authority Website Authority In SEO terms, 'authority' refers to trust. When internet users find information relevant to their search,...

Website Crawling Website Crawling refers to the action of search engine bots or web crawlers to explore a website in...

White Hat SEO White-hat SEO is a method of search engine optimization that adheres to Google’s Webmaster Guidelines. This approach...

XML Sitemap The XML sitemap is an XML type file that includes all the URLs of a website with some...

YMYL Pages YMYL (Your Money or Your Life) is a Google search guide that offers diverse advice on: Finances ;...

Zero Position We find at this coveted 'position zero' all the information that appears above the organic links on a...